Content Marketing

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Hospital SEO Content Structure – Healthcare SEO Strategies 2019

For health systems and hospital websites, the quality of information and level of optimization of treatment pages is critical in determining ranking for post diagnosis condition keywords. The fact that authoritative ranking demonstrates a high level of expertise, authority and overall trust in a topic, it is natural that patients will turn to search engines …

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Content Marketing in Healthcare: Nurturing Your Network

Healthcare Content Marketing Example A major health system client in New York came to us with their organizations objectives for the year. One of their top two priorities was to focus on growing their breast cancer treatments and wanted to take the number one spot organically for relevant keywords such as “Breast Cancer Treatment NYC”. …

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Is LinkedIn Useful For Marketers? Emerging Trends & Data You Can’t Ignore

Where would you place Linkedin in the relevance hierarchy of social media channels for your business? Is Linkedin useful for marketers or is it just the nerdy younger brother of the cooler social media channels like Facebook, Instagram, and Youtube that can actually generate a return? Regardless of your personal thoughts on the social channel, …

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