Facebook Pull’s a 180 on GDPR for US Citizens. Update

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Facebook Pulls 180 on GDPR for US Citizens

Facebook chief Mark Zuckerberg has pulled a 180 on his company’s position regarding adoption of the EU GDPR legislation in the fallout from the Cambridge Analytica scandal that broke mid Q1. They had indicated that they had no intention to or at least no promises that they would adopt however the political pressure on the 33 year old’s shoulders has resulted in a pivot in thought. Last week they indicated they will be adopting the GDPR rules that are lawfully enforced in Europe and align the same processes on the US citizens engaging with their platforms and whose data is being used for marketing solutions.

They have also removed data from 3rd Party providers from the pool in which marketers can select segmentation strategies in audience targeting across their network.

All of this before the political class have ad their opportunity to act as judge jury and executioner on a globally relevant issue that the testimony process succeeded in highlighting they know very little about.

In a blog post late Tuesday, the social network said it will:

Ask users whether they want Facebook to use data from partners, such as other websites, to show them ads.
Ask users to choose whether to continue sharing information such as your political and religious views and relationship status.
Start allowing facial recognition technology if users wish to. This is used to suggest friends you may want to tag in photos and also detect when others might be attempting to use an image you have uploaded as their profile picture. Facebook turned off this feature for Europe in 2012 after pressure from regulators and privacy campaigners.
Ask people to agree to Facebook’s updated terms of service and data policy.

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Sean Butler is the founder of SearchButlers; a strategy consultancy and marketing blog focused on consumer journey driven Search Engine Optimization strategies and content marketing initiatives.

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