Are you looking for one of the best facebook marketing agencies in London? SearchButlers are here to help. We understand how to see superior results from the world of implied intent marketing techniques and can pass that knowledge on to you.
We work with you to develop exclusive content that can build an emotional connection with your audience. We offer not just the full suite of options as a Facebook advertising agency in NewYork and Melbourne as well as London, but also the understanding of contextual nuance. Each project we run comes with a team of experts in social media marketing: strategist, content manager, editor and optimization specialists in social networks.
Why is Facebook Considered Implied Intent Marketing?
Cost effectively reach very targeted audiences, build brand awareness, generate engagement, and drive direct response through Facebook. Act soon, you never know how long this level of data insight will be available following Facebook’s political challenges of 2018.
Facebook Ads FAQ
What is Facebook Marketing?
Facebook Marketing is the usage of paid advertising strategies across the Facebook network including Instagram, Messenger and WhatsApp. There are various types of marketing campaigns available to businesses but all utilize the data that Facebook has on its user profiles to allow businesses to identify, locate and position marketing messages in front of relevant users whilst they interact with the Facebook (or Instagram/Messenger etc) platforms.
Is that the same thing as a Facebook Business page?
No, that would be your organic Facebook page where in the past audiences that have engaged with you and liked your page were accessible for free. Unfortunately things have changed with Facebook over the last few years and now those audiences are only going to see the vast majority of your posts if you “boost” them via paid strategies that are included in the Facebook Marketing mix of solutions.
That said, Facebook pages are still a wonderful and necessary tool in the marketing suite for Facebook campaigns. You can still update use it to update and communicate with your most loyal fans or customers who still follow your facebook page. In the future, with messenger being a priority for Facebook, our business pages will likely become a more prominent part of campaigns than they currently are.
For now though, Facebook business pages should be maintained but will only yield returns if used in conjunction with paid marketing strategies.
What is the cost of Facebook Marketing?
Of course the answer here like to most questions in marketing is; it depends!
There are many factors that will be influencing the cost of a campaign. In a nutshell, it comes down to the type of campaign that you want to run and it’s goals, and then the mixture of input factors that offer a size of audience that you can potentially reach. Those will include the geographical region, the age, sex and hobbies and interests of those people. As you build campaigns and filter out the audience outside of these parameters, Facebook will fine tune the potential reach for every week that the campaign runs. You will then have to decide how much money you want to invest in a campaign as a daily budget and from there the cost of the campaign structure will be divided by the daily budget to give you an estimation of the expected results of it.
So, put simply, it will cost you as much or as little as you’re willing to invest and you will reach as many or as few people as that budget will allow. The great thing about Facebook however is that you can test the campaigns and tweak them in message and reach and audience makeup on an ongoing basis to determine its effectiveness. You can raise or reduce the spend as the learnings from the campaign unfold.
Benefits for your business
Our Facebook Campaigns Work Process
What Our Facebook Campaigns Include
Facebook Campaign Types
Facebook Marketing is certainly not a one size fits all approach to social advertising. Over the years Facebook has embraced the ideas of Implied Intent Audience targeting but blended it with a variety of different engagement tactics.
Your choice of Facebook ad type should entirely depend on your specific campaign objectives.
There are styles of conversions available or campaign goals to fit most needs and they can be used in conjunction with the different campaign advertising strategies that include:
We always presumed that digital marketing wasn't something we really needed in our industry but since using SearchButlers we have increased our revenue by 28% vs the same period last year. I've never been happier to have been wrong. Would absolutely recommend Sean and his team.
Hi Sean, great presentation at Yelp last week! Nice Job!
For more information or support with your Facebook marketing campaigns get in touch with us today. You can head over to our contact page for local telephone numbers if its urgent. We will guide you through the process to utilizing this powerful tool to access your audience, impact their consumer journey, amplify that message across likeminded people and maximize your returns.