Search Engine Optimization (SEO)

A businesses Search Engine Optimization (SEO) strategy is arguably the foundation of, and most important element of any web presence. It’s the cornerstone of any long term digital marketing success as it impacts far more than its own “channel” as an avenue for audience engagement. More than this, the success or failure of SEO campaigns most heavily determines the outcome of any consumer-journey based approach to visibility.

SearchButlers expertise in industry nuance is born out of our comprehension of the earned media sector of the digital landscape. We are focused on helping you augment the current stack rank of options available to your audience during their personal path from awareness to conversion – of which 90% starts or finishes with a search engine query.

We can assist with creating innovative narratives that penetrate across your web presence with effective communication of your brand value.

SEO Company In New York

Our Search Engine Optimization solutions are tailored to your needs and include specific programs based on your industry aligned with Local SEO services, National SEO and even Startup SEO services for new businesses and entrepreneurs.

How Search ~Engine Optimization Works?

Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result.

Off Page SEO

Offsite – how your website is referred to from other online sources developing a profile of high quality, relevant and on-theme incoming links from other “authority” websites having a relevant and active social media presence creating citations (non-linking mentions) about you at least half of your SEO outcomes are influenced by these Offsite elements outside your direct control, but still able to be influenced by your activities and everything else is about strategy, techniques, tactics, and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of the best SEO company’s job is keeping your website at the leading edge…because the good ones really do know how SEO works!

On Page SEO

Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new content to target specific keyword clusters
having the best website infrastructure and architecture

The 4 Pillars of SEO

Architecture

Ensuring that your website meets the criteria and required crawlability levels that Google and other search engines see as the baseline standards for a website to offer a great user experience.

Content

Content is King! Your website must be a re[pository of information that looks to educate your audience on your specific expertise. The key to success is finding the right combination of content length, format, frequency, context, and narrative,

Backlinks

Backlinks from other websites that are relevant to your industry or chosen topic acts as a sign of validation to the search engine crawlers of your expertise. The stronger the backlink profile the more authoritative you will be perceived to be in the eyes of the search engines.

Directories

For local SEO purposes, it is imperative that your business details (name, address, phone number and hours or operation) are accurate and consistent across all of the various business directories relevant to your business both locally and for your industry.

Our Search Engine Optimization (SE0) Process

SEO Campaign Preparation

Knowing the baseline means very little unless we understand the benchmarks of industry that we are targeting. Therefore we will undertake competitor research specific to your industry, identifying who currently occupies your search landscape, and working out what they have done to get there. SEO is a transparent science to those familiar with the formula. Our team can look at any website and work out why it ranks higher – or lower – than another site targeting the same keywords in the search engines.

Knowing the baseline means very little unless we understand the benchmarks of industry that we are targeting. Therefore we will undertake competitor research specific to your industry, identifying who currently occupies your search landscape, and working out what they have done to get there. SEO is a transparent science to those familiar with the formula. Our team can look at any website and work out why it ranks higher – or lower – than another site targeting the same keywords in the search engines.

We use the knowledge gained through the first two stages to research how the target consumer is searching for the client’s products or services online. The gap between search and social has never been closer and the world of SEO is where the two connect. Whichever area of the web your audience may be found, if unpaid visibility can be achieved and influence can be impacted then SEO will be.

Before we can add value we need to repair. Our technical website audit will identify any and all current breaches of best practice that may be undermining the quality of your message. Our audit will determine the priorities of the very earliest parts of the campaign.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Search Butlers Technicians will use the data gained through the first four stages, as well as statistics including traffic volume, search intent and relevancy to draw up a list of keywords that we will use to monitor campaign progress as one of a number of campaign KPIs.

Through initial and ongoing data analysis of visitors to your site, we will review and consider the website’s information architecture, conversion rates and UX, and explore possible enhancements to these endeavors so as to ensure there are limited unnecessary variables impacting the probability of success.

Off-Page SEO Strategy

Search Butlers may not know your business as well as you do, but our experience in this space offers the opportunity to work together to align your topic expertise to align with out structural expertise to ensure the most value can be derived from the content we will create together.

We will analyse the client’s backlink portfolio with the specific purpose of identifying link spam. Link spam that is discovered will be either removed or disavowed. In line with the Penguin 4.0 update, Google now ignores some link spam, simply taking away any ranking factors that it might have offered without necessarily penalizing it. This is taken into account during this process.

SearchButlers will assist with the client’s Google+/Google My Business profile listing, ensuring that it is optimised and up-to-date.

Ongoing Campaign Management

Search Butlers will closely monitor your site’s performance. Our granular approach to data enables us to detect subtle changes in searcher behavior on your website, enabling us to adapt the campaign as necessary.

In line with our analytical review, Search Butlers will use Google Tag Manager and other forms of event tracking and user-flow monitoring to enhance a website’s ability to convert visitors into enquirers/customers. We aim to capture, funnel and convert customers at different stages throughout the buying cycle.

Go Up will assist with the client’s Google+/Google My Business profile listing, ensuring that it is optimised and up-to-date.

Testimonials

Latest SEO Posts

Content Structure for Hospital SEO – Healthcare SEO Strategies 2019

For health systems and hospital websites, the quality of information and level of optimization of treatment pages is critical in determining ranking for post diagnosis condition keywords. The fact that authoritative ranking demonstrates a high level of expertise, authority and overall trust in a topic, it is natural that patients will turn to search engines

Is LinkedIn Useful For Marketers? Emerging Trends & Data You Can’t Ignore

Where would you place Linkedin in the relevance hierarchy of social media channels for your business? Is Linkedin useful for marketers or is it just the nerdy younger brother of the cooler social media channels like Facebook, Instagram, and Youtube that can actually generate a return? Regardless of your personal thoughts on the social channel, I

Is Voice Search Growth Tech Push or User Pull?

Everywhere you turn online over the past 12-18 months experts, gurus and corporations alike are telling us that Voice search is the next big thing. It's a done deal, and businesses who are slow to adapt or ignore this disruptive tech shift will be left behind just like with Video. I'm curious as to whether