Search Engine Optimization (SEO)
A businesses Search Engine Optimization (SEO) strategy is arguably the foundation of, and most important element of any web presence. It’s the cornerstone of any long term digital marketing success as it impacts far more than its own “channel” as an avenue for audience engagement. More than this, the success or failure of SEO campaigns most heavily determines the outcome of any consumer-journey based approach to visibility.
SearchButlers expertise in industry nuance is born out of our comprehension of the earned media sector of the digital landscape. We are focused on helping you augment the current stack rank of options available to your audience during their personal path from awareness to conversion – of which 90% starts or finishes with a search engine query.
We can assist with creating innovative narratives that penetrate across your web presence with effective communication of your brand value.
Our Search Engine Optimization solutions are tailored to your needs and include specific programs based on your industry aligned with Local SEO services, National SEO and even Startup SEO services for new businesses and entrepreneurs.
The Search Engine Optimization (SE0) Process
SEO Campaign Preparation
The key to any successful Search Engine Optimization campaign is preparation.
Before we do anything on your site or off of it, we will understand where you sit relative to your competition. Both in ranking, and value. We call this process the “Baseline Benchmark Analysis” and it is the most important element as it sets the course of action for the first 90 days.
We will undertake a deep audit of your website and wider web presence to assess your keyword rankings, your technical issues, content strength and backlink profile and then compare those findings to those of your named competitors.
From there we can understand the gap between yourselves and then and identify the lowest hanging fruit and campaign priorities to close the gap as effectively as possible in the quickest time to see measurable gains early in the process. Like all things worth having in life, it’s not easy to achieve but it should be pursued for bigger reasons than just ranking – SEO is a template on a better approach to life.
SEO Campaign Strategy
Once the preparation is complete we get to work with both on-page and off-page SEO tactics prioritized by urgency and in conjunction with the wider consumer journey driven strategy we would have agreed prior to our partnership commencing.
How Search Engine Optimization Works?
Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result.
Off Page SEO
Offsite – how your website is referred to from other online sources developing a profile of high quality, relevant and on-theme incoming links from other “authority” websites having a relevant and active social media presence creating citations (non-linking mentions) about you at least half of your SEO outcomes are influenced by these Offsite elements outside your direct control, but still able to be influenced by your activities and everything else is about strategy, techniques, tactics, and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of the best SEO company’s job is keeping your website at the leading edge…because the good ones really do know how SEO works!
On Page SEO
This is all about onsite SEO. The quality of your content, how user friendly it is an experience to be consumed and, the most important part, how relevant it is to your desired audience. Of course, those determinations are not made by you, and they wont be able to be made by your audience unless they are given the chance to read it and decipher that relative relevance versus your competition, unless the God’s of visibility – the search engines, can understand it. In order for that to happen, your website must be built in a way that follows the best practices of search engine optimization from an architectural and technical perspective. There are about 200 different factors that websites must consider when trying to rank for particular terms and the vast majority of them fall under technical SEO.
The 4 Pillars of SEO
Ensuring that your website meets the criteria and required crawlability levels that Google and other search engines see as the baseline standards for a website to offer a great user experience.
Content is King! Your website must be a repository of information that looks to educate your audience on your specific expertise. The key to success is finding the right combination of content length, format, frequency, context, and narrative,
Backlinks from other websites that are relevant to your industry or chosen topic acts as a sign of validation to the search engine crawlers of your expertise. The stronger the backlink profile the more authoritative you will be perceived to be in the eyes of the search engines.
For local SEO success, it is imperative that your business details (name, address, phone number and hours or operation) are accurate and consistent across all of the various business directories relevant to your business both locally and for your industry.
We always presumed that digital marketing wasn't something we really needed in our industry but since using SearchButlers we have increased our revenue by 28% vs the same period last year. I've never been happier to have been wrong. Would absolutely recommend Sean and his team.
Hi Sean, great presentation at Yelp last week! Nice Job!