Unless you’ve been in a cave for the last 10 years, you may have noticed the world has changed a little bit. Social Media has disrupted our lives, our lifestyles and for many, our livelihoods. As a business owner if you’re not on social media then that needs to change immediately. If you are social media, then are you confident that you are using it in the best and most effective way as you can?
The politics of the world are stepping in slowly but surely. The platforms themselves are changing the way that your business can gain access and visibility to the relevant audiences to your business that congregate on them.
At SearchButlers, we develop exclusive content and build an emotional connection with your audience in ways that impact their consumer journey that you may not have achieved before. This age is n’t about selling our services though. Let’s begin with what channel access we provide and how it may be suitable to your business.
Why Use Social Media?
You need to be on Social Media because your customers are there!
More than that, not everybody who would be a customer of yours knows that they need your offering. There is a stage of the buying cycle that is called awareness. Making people aware of a problem that they have that they didn’t know they had is c crucial. You can’t do that with search marketing!
With search marketing and to a lesser extent Search Engine Optimization the target is to get in front of people when they are looking for solutions to a problem they know they have. Social media does that as well in an implied intent manner but it can also bring awareness to problems which is key to growing your pool of potential customers in the future.
Can’t Display Advertising bring awareness we hear you ask? Absolutely it can, and social media plays a key part in display advertising as well as lead generation because it offers the wonderful tool of audience targeting.
With social media marketing we can target specific audiences, enabling you to direct your target audience toward your product or service when the time is right.
As a social media marketing agency, that offers access to every social platform that could be relevant to your business we not only help you navigate the complexities of implied intent marketing but drive deliberate and positive R.O.I across all channels to drive your growth aspirations forward.
Benefits of Social Media Marketing (SMM) For Your Business
Choosing the Relevant Social Media Platforms For Your Audience
The array and variety of Social Channels available to you can be overwhelming. Your audience is never static but each persona will have their preferences of where to spend their time online and that offers you a multitude of ways to engage them but you have to be selective and decisive with your choice otherwise there can be too much to do. Social pages are quickly indexed by search engines like Google, which offers additional opportunities outside of paid media and direct traffic to begin the engagement process. Integrating your social media campaign as part of your organic presence online is a must for nearly all businesses and we can help you not only engage your audience, but get you powerful visibility at the top of the results pages too. Our social programs include:
Our Facebook marketing services help your business build and engage a community on one of the most visited sites worldwide. We begin by creating a business profile that helps to promote your brand, attract fans, and encourage engagement. We then create a daily content plan to grow your presence, boost your visibility, and convert your fans into customers.
Our YouTube marketing services brings you full access to the fastest growing search engine. It is already the second largest search engine and is often referred to the Research Engine. Audiences love video and you can use this tool to build your brand, educate audiences on your products or services and is increasingly becoming a great lead generation tool.
Today, Instagram is the #1 social media platform for people under 35, and it’s where many of us share and discover new places to explore, things to do, and products to try. People are 10x more likely to engage with a brand on Instagram than they are on Facebook, and when people follow a brand, 72% are more likely to purchase that brand’s product. You can’t argue with those statistics. Paid campaigns are incorporated through Facebook but we also offer Influencer Marketing services that allow us to locate those key people in Instagram that have a loyal fan base and are relevant to your business that can add additional value. For more info, check out our Influencer Marketing Solutions.
If you’re in the B2B space then underestimate LinkedIn at your peril! More than 65% of companies have used LinkedIn Marketing to increase sales. Why? Simple. You can target the Right Person at the Right Company based on their Job Title! LinkedIn is an incredible resource for businesses that are looking to promote their brand, establish authority in their industry, interact with clients and leads, drive targeted traffic and create new business opportunities.
The statistics are clear that every year that Pinterest is an absolute must-have in your marketing and social mix if you’re business operates within the home improvement sector and/or has a female-slanted purchase influence. That said, it shouldn’t be overlooked if your business isn’t. As one of the fastest growing social media platforms, Pinterest is being used by businesses of all sizes to market themselves online. Pinterest allows your business to engage customers at the top of the funnel, widen your reach, and demonstrate clearly through visual expression the creative side of your brand. Our monthly Pinterest marketing program offers a unique value add to your overall social strategy that can deliver exposure and growth both immediately and via latent conversions.
Twitter has changed the way that customers and companies communicate and interact with one another on the web. This micro blogging platform is a quick and easy way to promote your business online in real-time, by offering deals, promoting products, sharing news, and more. Our Special Twitter marketing program builds your follower base, engages clients and prospects, promotes your products and services, and broadcasts your brand online.
Our Social Media Marketing Process
Your dedicated creative team can help you set up, customize and maintain your social accounts by delivering the following:
- Design & customization of social media pages, ensuring consistent branding, calls to action and highlighting key points of difference
- Set-up & design of customized tabs within Facebook (adding links to Instagram, Twitter, Pinterest & YouTube content)
- Identification of key leverage groups & hashtags based on your industry
- Analysis of competitors, relevant events, communities/groups, social pages, ambassadors and more
- Creation of social calendar, based on the supplied information about your brand
- Monitoring communications in/out of all platforms
- Custom, branded, graphic design for all visual content where applicable
- Monthly catch-ups to discuss reporting & measurement of campaign
Our Social Media Testimonials
We always presumed that digital marketing wasn't something we really needed in our industry but since using SearchButlers we have increased our revenue by 28% vs the same period last year. I've never been happier to have been wrong. Would absolutely recommend Sean and his team.
Hi Sean, great presentation at Yelp last week! Nice Job!
Sean, I know you understand why we were nervous but we're so glad you didn't walk away. The board are absolutely delighted with the results, thanks mate. See you next month.