The best home services SEO strategies are built on a sound understanding of the buyer journey and ensuring that campaigns focus on elements that are aligned to it. Most home service businesses are called when they are needed, not when they are wanted.
There is less research, less care given to the aesthetics of a website and a stronger focus on cost, speed of access and services rendered. This means that traditional SEO strategies that push 2000 words on a page are misguided as it confuses the buyer and over populates the website with information that the customer really has no need to know.
Some industries work purely on a needs basis. When customers turn to search engines to look for local professionals to resolve an issue at home they are demonstrating direct intent. Google is the first stop on a very short journey.
For business in those industries, they have to be on Google to be discovered. There are only two ways that contractors can get on Google. They can pay for the visibility or they can earn it.
The Home Service Space is incredibly competitive at a hyper local level and that means that paid digital marketing is extremely high cost on a per click basis. Businesses would love to be found in all 3 spots of the results page; 2 of which fall under the SEO umbrella and both are vital elements to include in any marketing strategy for contractors or home service professionals.
What’s more, all businesses rely on a good reputation to find success but every industry that is in the home services and general contractor category are especially held to certain standards focusing on their reputation.
The area of the results page that best and most clearly highlights the opinions of others is the map section which is optimized with Local SEO services for contractors.
You may all service people at their house but that doesn’t mean you all need the same strategy. We customise every part of your SEO campaign and have had success in the below industries. Whichever niche within the home services industry you operate, we can deliver the results you need. If you are curious about how our campaigns are different and why they work then please give us the chance to show you.
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We start every campaign with full competitive analysis and deliver a baseline benchmark report that determines what we need to do to compete.
Then we look to resolve the issues that are causing you the issues that holdl you back. The gaps can be both on page and off page.
Through our continuous feedback loops we drive ongoing growth in authority and ranking by delivering better content and gaining more links.
Once the improvements are taking shape we can't rest on our laurels. The new baseline has been set and we must begin the cycle again.
Our agency offers a local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business. We use marketing strategies that allow you to build a stronger customer base that allows your business to grow organically.
We put great effort to achieve higher rankings in local search results by regularly checking the traffic source and continuously re-evaluating information for accuracy. We create profiles on popular web and social media platforms, and provide useful information to target audiences.
Of course we will work towards visibility in areas that you have locations. As desirable as it is to rank in the map section in every area you service, the only method of achieving that feat via legitimate efforts is if you have locations that are staffed in those cities. If not then the reality is that the organic section is the best place to focus multi city SEO. This is our approach.
We don’t have any long term contracts. We will inform you that the expectation is for a long term campaign but if at any time you want to cancel then we won’t hold a gun to your head. Through effective communication, there shouldn’t be a need to feel uncertain or disappointed along the way.
I hate this question because i despise the answer. It depends. Every campaign in SEO is different and as such each website will have a different opening period before the effects start to be seen. In general we would always recommend to clients that it would take around a year before the investment has been proven to be worthwhile and the smile is across your face every day.
We are usually very happy to inherit the website that you already have. There are occasions however when the website is unworkable either due to its age or functionality and in that scenario we would recommend that the best long term outcome would be to rebuild the site with a clean, up to date CMS and from there we can get to work. We are happy to work with you on the site or wait for your developers to hand one over.
Specialists in SEO but experts in all things digital. Call us today to discuss your challenges and we will advise you on your best path forward even if that means not working with us. Get in touch, we’re here to help.
