We provide industry specific, personalized content marketing services. Depending on your needs, we can offer anything from purely strategic advise that your internal teams can implement, to full campaign strategy ideation, creative, implementation and management.
- Keyword Analysis & Strategy
- Website Architecture Optimization
- Code Optimization
- Content Strategy & Optimization
- Infographic Creation
- Long Form Articles
- Video Marketing
- Podcast Support
This is the where the winners and losers are determined. Knowing who your ideal customer is, where they can be found, what they look like and what stuff occupies their day is a great start. If you want their attention, then ythey wont just give it to you, so we need to take it by creating a message that the notice. Once we have piqued their interest, we have to keep it for as long as it takes to convince them to give you whatever it is you want from them. That’s not an easy task when the average consumer journey takes in as many channels and touch points as they currently do. Below we discuss some concepts to consider.
Every marketing decision a business chooses to take is fundamentally aimed at adding positive growth in revenue either through generation or retention. Not all activities however can be solely aimed at the end of the funnel. Content marketing covers a multitude of options to select from in channel, frequency, format, purpose and narrative, however there are really only three pillars of content structure from an audiences perspective.
Content Marketing Should Always Impact It’s Audiences In At Least One Of These Ways
Social Media and Video are a match made in heaven. Facebook, Instagram, Pinterest, Linkedin, and YouTube are all fighting each other to win the war on Video. Video offers your audience access to every sensory avenue to be impacted by your brands’ message. It lets you tell a story and show your value to consumers more rapidly.
- Engagement: 48% of users take action after watching a paid video advertisement
- Driving Intent: Video ads support and increase purchase intent by 97% and brand recollection by 139%
- Nearly Two Thirds (64%) of viewers have a higher probability of product purchase after watching a video
Consistent with the SearchButlers philosophy across all of our solutions, we start with you. Many marketers believe that personalization is all about understanding the audience personas that are likely fits for your business but as we move into the realm of psychographic segmentation which filters and can dilute the accessible audience this can be offset by the borderless world of the internet. We look to understand your personality and your goals first, then build the personas that fit that model in our creative strategy builds. From there the process is simple:
Just like you wouldn’t build a house without a plan, employing content marketing tactics without a strategy will certainly cause cracks in the foundation (and likely walls to crumble). The Content Marketing Institute reports that only 32% of B2B Businesses have a documented content strategy. Developing a content strategy before creating one word of content ensures that your content reaches and resonates with your target audience. We help you define measurable goals and create a plan that includes SEO strategy, relevant channels, an editorial calendar and resources required for content marketing success.
One thing that distinguishes SearchButlers Content is that all of the content we create is written by our team of in-house writers. We never outsource to content development companies with thousands of freelancers, and firmly believe content isn’t a commodity that can be ordered by the title, like off a menu. Great content also has a significant impact on your brand’s SEO and inbound lead generation.
Studies show that only 40% of even the most effective marketers are successful at tracking ROI. We fall into this 40%. We create content with a purpose that always complements your business goals. Through interactive dashboards, content measurement tools and real-time reports, we ensure your content marketing plan, SEO strategy and defined content and inbound marketing tactics are performing as they should. How do we prove your content ROI?
- Evaluate Traffic Analytics (blog success, site visits, page visits, keyword progress, engagement, etc.)
- Review ROI (leads generated, customer conversions, sales)
- Report on Findings (review results and evaluate success)