As a business owner in London you will no doubt recognise the value of search engines in delivering highly convertible traffic to your website. There are only two ways to be found on the first page of Google; paying for your visibility or earning it. As a top local SEO agency in London, SearchButlers are masters of our craft at earning your right to be in front of your future customers when they are looking for services that you provide.
There is no better position to be in marketing for local businesses than in the organic spots of a search engine results page (SERP), or the local snack pack. Both of these features of the SERP fall under the Local SEO framework and the team at SearchButlers have created successful search engine optimisation strategies for thousands of local businesses across three continents. If you’ve tried local SEO before and been disappointed by the results or you’ve never tried it before but know it’s something you have to begin the process with, then read on!
Why Local SEO is Crucial For Your London Business
1 – Local SEO increases online visibility for local consumers – 97 percent of people go online to find local services, and 95 percent of them won’t go past the first page of the search results. Local SEO works to increase your page rankings, therefore increasing your online visibility.
2 – Proper optimization not only means better rankings, it means a better user experience
There’s no question that user experience is now a significant ranking factor. The search engines want to see a mobile-friendly design, good user signals (high time on site, low bounce rates, etc.) and good integration of relevant photos and videos. These elements are all important for providing a great experience for your visitors as well; in other words, by optimizing your site for SEO, you’re automatically also improving your user experience. And a great user experience means higher conversion rates, more trust, and increased brand loyalty.
3 – Organic search may account for as much of 64% of all website visits. A study by Conductor of over 310 million visits to 30 different websites showed that organic search accounted for 64% of all referral traffic.
4 – Local SEO provides more targeted geographic campaigns – Modern consumers expect hyper-personalized online experiences. With local SEO, you can target campaigns to extremely small, localized groups of people.
5 – Local SEO makes you stand out from your competitors – Fewer than 50 percent of businesses currently use local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.
- Directory Submission and Optimization
- Google My Business Posts & Local Page Optimization
- Voice Search Optimization
- Local Business Schema Markup
- Reputation Management
- Local Service Pages Optimization
- Authoritative Link Building
- Video Testimonials
- Website Speed Recommendations
- Website Responsiveness Recommendations
- Website Security Recommendations
- On-Page Content Creation
Local SEO Strategies that work both for Googles demanding algorithm and for the consumers who will find your site and examine its value are all about the consumer journey. Whilst there are many elements that will all play some role in all local SEO campaigns, the weightings of their influence will vary depending on the searcher intent driving the keywords that are relevant and desirable to have visibility for.
Dont forget to check out our industry specific marketing strategies page to find more specific information on your industry as the below information is more generalized to cater to the topic without the specificities of industry nuance.
If you are one of the thousands of owners of small and medium sized businesses looking for the best local SEO agency in London that can optimise your websites content and online presence to help grow their business, then you may want to know what exactly is involved in local SEO.
We feel its an important step before choosing a search engine optimisation company like SearchButlers to assist your efforts. There are hundreds of elements that will influence your businesses visibility, and the rules change frequently; some say hundreds of times a year.
Whilst there are hundreds of factors that influence success depending on what is important to your audience, you can really boil the system down into bitesize chunks that are easy to get your head around.
Local SEO services that work can be split into two categories and 4 pillars.
On page SEO is all about controlling the controllable. There’s too many variables and unknowns that you cannot force the issue with in Local SEO campaigns. For Businesses in New York, it’s imperative that in the things within your control, that you have zero weaknesses or oversights in your organic strategy..
Off Page SEO is where the value is formed. White Hat SEO strategies mean you can influence these areas with quality outreach to popular portals with the hopes of them sharing your high quality informative content. It also means that your social channels and various relevant directories are all up to date and with consistent and accurate contact information.
Can Google and other search engines understand your websites message? Can they pick up on your audiences intent and then align it to your websites offering? If they can’s then your local SEO campaign will struggle to ever find the value that search engine optimization provides. The architectural pillar of Local SEO is the implementation of techniques that makes sure Google can navigate your website and find the value it should.
Content Creation & Optimisation
The path to success is clear when it comes to content. Stop selling and start educating. To find success with your New York based Local SEO campaign, you are required to build the very highest quality, informative content that shows to Google and your audiences that you’re an expert in what you do. SearchButlers has all the skills in our content marketing team in London, NYC and Melbourne to help your local business find the value that Local SEO offers.
Backlink Audit & Building
Backlinks are often the difference between ranking at the top or in the places where nobody looks. Backlink are what connects one website to another. Every time a website receives a “link” from another website, it is telling Google that there has been a mark of validation from that lining website and that Google should place more trust in it. By allowing its visitors direct access to it that vote of confidence in the websites trustworthiness, relevance and quality of information will be a positive influence on its ranking. Backlinks are the key that takes your websites ranking from good to great! SearchButlers have fantastic link building capabilities for local SEO needs in London.
There are many local directories that will be relevant to your business in your local town or city – probably far more than you think. An integral part of any campaign a good local SEO agency in London will handle is your local citation claims. The effort is placed into identifying which directories are relevant to your business and ensuring that the information they store about your business is up to date and accurate. Depending on where you are and what you do there will be many directories that exist that are relevant to your local audience for your industry. We have listings packages available to ensure your info is in place for businesses in the locations we operate from.
At SearchButlers we believe that for too long Local SEO solutions offered in the London market are too homogenized. Whilst Local SEO has a framework and process to follow, success is not found through box ticking objectivity. It is found in delivering relevance through offering the highest quality information and best in class user experiences to all who visit your website or others where your content may be distributed.
Our Local SEO solutions (like all of our solutions) are focused on the consumer journey
Our programs are built off of industry specific frameworks that ensures the pre-requisite success ingredients of your industry are included and then personalize and mould the optional elements depending on your businesses needs following a baseline/benchmark analysis.
We always presumed that digital marketing wasn't something we really needed in our industry but since using SearchButlers we have increased our revenue by 28% vs the same period last year. I've never been happier to have been wrong. Would absolutely recommend Sean and his team.
Hi Sean, great presentation at Yelp last week! Nice Job!
Sean, I know you understand why we were nervous but we're so glad you didn't walk away. The board are absolutely delighted with the results, thanks mate. See you next month.