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Local SEO (Search Engine Optimization) Services in New York

The most important digital strategies for local businesses

Search engine optimization (SEO) is a the process of making changes to your website and wider web presence to positively impact your ability to be visible in the unpaid section of a search engine results page. There are many different styles of SEO depending on the type of website you have and the type of audience it is appropriate for. A Local SEO agency in New York is responsible for creating the style of search engine optimization that is appropriate for local businesses who want to appear either in the local map section or the organic section below it for local searches relevant to their offering.

A successful local SEO campaign is all about making your company visible for geographically-related searches. It will help your company increase its online visibility, outrank its local competitors, increase organic traffic to your website, and earn your business more qualified leads.

Our Local SEO services in New York are centered around ensuring your web presence is optimized for all of the relevant keywords that demonstrate local intent. We work with businesses offering consumer journey driven search engine optimization and social media marketing solutions across New York’s 5 boroughs.

  1. Directory Submission and Optimization
  2. Google My Business Posts & Local Page Optimization
  3. Voice Search Optimization
  4. Local Business Schema Markup
  5. Reputation Management
  6. Local Service Pages Optimization
  7. Authoritative Link Building
  8. Video Testimonials
  9. Website Speed Recommendations
  10. Website Responsiveness Recommendations
  11. Website Security Recommendations
  12. On-Page Content Creation

The framework of local SEO strategies

Local SEO Strategies that really work are all about the consumer journey. Whilst the elements that will play a role in all local SEO campaigns, the weightings of their influence will vary depending on the searcher intent driving the keywords that are relevant and desirable to have visibility for. Dont forget to check out our industry specific marketing strategies page to find more specific information on your industry as the below information is more generalized to cater to the topic without the specificities of industry nuance.

The 4 Pillars of Small Business Local SEO in New York

To small business owners looking for the best local SEO agency in NYC they can find to help grow their business, it’s important that they understand enough about the concept to feel comfortable that they are not aware of what that SEO company is doing.

There are hundreds of elements that will influence your businesses visibility, and the rules change frequently; some say hundreds of times a year.

In a nut shell though, you can really boil the east down into categories and Local SEO services that work can be split into two categories and 4 pillars.

On-Page SEO

On page SEO is all about controlling the controllable. There’s too many variables and unknowns that you cannot force the issue with in Local SEO campaigns. For Businesses in New York, it’s imperative that in the things within your control, that you have zero weaknesses or oversights in your organic strategy..

Off-Page SEO

Off Page SEO is where the value is formed. White Hat SEO strategies mean you can influence these areas with quality outreach to popular portals with the hopes of them sharing your high quality informative content. It also means that your social channels and various relevant directories are all up to date and with consistent and accurate contact information.

Website Architecture

Can Google and other search engines understand your websites message? Can they pick up on your audiences intent and then align it to your websites offering? If they can’s then your local SEO campaign will struggle to ever find the value that search engine optimization provides. The architectural pillar of Local SEO is the implementation of techniques that makes sure Google can navigate your website and find the value it should.

Content Creation & Optimisation

The path to success is clear when it comes to content. Stop selling and start educating. To find success with your New York based Local SEO campaign, you are required to build the very highest quality, informative content that shows to Google and your audiences that you’re an expert in what you do. SearchButlers has all the skills in our content marketing team in London, NYC and Melbourne to help your local business find the value that Local SEO offers.

Backlink Audit & Building

A backlink is what connects two websites together. When a website gets a backlink from another website, it is telling Google that it trusts that website enough to allow it’s visitors direct access to it. It is a vote of confidence in the websites trustworthiness, relevance and quality of information. Backlinks are the key that takes your websites ranking from good to great! SearchButlers have fantastic link building capabilities for local SEO needs.

Directory Management

Claiming citations from all relevant authoritative portals and local directories for your industry is still an integral part of Local SEO in and around New York. Attention to detail on information accuracy and consistency across the web. Depending on where you are in the world there will be many directories that exist that are relevant to your local audience for your industry. We have listings packages available to ensure your info is in place for businesses in the locations we operate from.

5 Reasons You Need Local SEO in New York

1 – Local SEO increases online visibility for local consumers – 97 percent of people go online to find local services, and 95 percent of them won’t go past the first page of the search results. Local SEO works to increase your page rankings, therefore increasing your online visibility.

2 – Proper optimization not only means better rankings, it means a better user experience

There’s no question that user experience is now a significant ranking factor. The search engines want to see a mobile-friendly design, good user signals (high time on site, low bounce rates, etc.) and good integration of relevant photos and videos. These elements are all important for providing a great experience for your visitors as well; in other words, by optimizing your site for SEO, you’re automatically also improving your user experience. And a great user experience means higher conversion rates, more trust, and increased brand loyalty.

3 – Organic search may account for as much of 64% of all website visits. A study by Conductor of over 310 million visits to 30 different websites showed that organic search accounted for 64% of all referral traffic.

4 – Local SEO provides more targeted geographic campaigns – Modern consumers expect hyper-personalized online experiences. With local SEO, you can target campaigns to extremely small, localized groups of people.

5 – Local SEO makes you stand out from your competitors – Fewer than 50 percent of businesses currently use local SEO services. What that means for you is a big opportunity to get ahead and stand out in directories, maps, local searches, and social media.

LOCAL SEO STATISTICS

97% searched online to find a local business

97% of people use the internet to research a local company in 2017. (BrightLocal)

46% of all Google searches are local and 60% search with a mobile phone.

Between 20% and 25% of organic traffic converts to a lead

Do You Need to Improve Your Visibility through Local SEO?

At SearchButlers it is our opinion that SEO solutions offered in the New York market are largely all the same.  Whilst Local SEO of course has a structure or a framework and process to it must follow, success is not found through box ticking objectivity. It is found in delivering a website that offers relevance to the audience that visits it. How do we offer relevance? By offering the highest quality information and best in class user experiences to all who visit your website or others where your content may be distributed.

Our Local SEO solutions (like all of our solutions) are focused on the consumer journey

Our programs are built off of industry specific frameworks that ensures the pre-requisite success ingredients of your industry are included and then personalize and mould the optional elements depending on your businesses needs following a baseline/benchmark analysis.

What Our Local SEO Campaigns in New York Include?

ON-PAGE SEO

We ensure your technical SEO and broader website architecture are on point and that search engines have no difficulties understanding your message and brand narrative.This can be simple consumer facing narratives like your title tags and meta descriptions and ensuring a healthy keyword density is in place or be more behind the scenes elements like security, page speed and responsiveness. 

COMPETITIVE RESEARCH

Every great SEO campaign starts with a deep and thorough audit of your website AND those of your closest and biggest competitors. Until we understand the gap we are trying to close we have no strategy. We offer market research capabilities outside of our Local SEO campaigns for businesses in NYC and elsewhere.

CONVERSION OPTIMIZATION

Whether you’re earning your traffic organically or you’re paying for it through sophisticated paid facebook marketing or other social media campaigns it’s all for nothing if that traffic doesn’t convert. SEO success is highly correlated by metrics such as your bounce rates or user experience signals which are all part of our conversion rate optimization program.

CONTENT DEVELOPMENT

We offer both on page content creation services in line with our local SEO services for businesses in NYC and also off page content marketing services that is part of both our SEO solutions and our social media marketing services.

LINK BUILDING

We offer a range of link building exercises like competitor link negation, content outreach and local relevant citation building. Custom link building programs are also available

LOCAL SEO

Ensuring your Google My Business Profile is Optimized for Local Business Queries inline with NYC Searcher Intent

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