Category: SearchButlers Knowledge Hub

How to Maximize Your Off Page SEO Efforts with Internal Linking Tutorial Part 2

Maximizing Off Page SEO Efforts With Internal Linking Tutorial Part Deux This is the second part of the two part tutorial on how to maximize the effectiveness of solid, diversified and effective off page SEO backlink building by ensuring your on page SEO is set up with effective internal linking. If you want the correct page of your website […]

Structuring your Internal Linking to Maximize Your Backlink Building Efforts

How to use Internal Linking to Maximise Your Backlink Building Efforts? In this 2 part tutorial we examine the best ways that you can maximize the efforts that you put into your off-page backlink building through better use of internal linking.  One of the most understated reasons for high bounce rates in service based businesses is because […]

Hospital SEO Content Structure – Healthcare SEO Strategies 2019

For health systems and hospital websites, the quality of information and level of optimization of treatment pages is critical in determining ranking for post diagnosis condition keywords. The fact that authoritative ranking demonstrates a high level of expertise, authority and overall trust in a topic, it is natural that patients will turn to search engines […]

Content Marketing in Healthcare: Nurturing Your Network

Healthcare Content Marketing Example A major health system client in New York came to us with their organizations objectives for the year. One of their top two priorities was to focus on growing their breast cancer treatments and wanted to take the number one spot organically for relevant keywords such as “Breast Cancer Treatment NYC”. […]

Is LinkedIn Useful For Marketers? Emerging Trends & Data You Can’t Ignore

Where would you place Linkedin in the relevance hierarchy of social media channels for your business? Is Linkedin useful for marketers or is it just the nerdy younger brother of the cooler social media channels like Facebook, Instagram, and Youtube that can actually generate a return? Regardless of your personal thoughts on the social channel, […]

Is Voice Search Growth Tech Push or User Pull?

Everywhere you turn online over the past 12-18 months experts, gurus and corporations alike are telling us that Voice search is the next big thing. It’s a done deal, and businesses who are slow to adapt or ignore this disruptive tech shift will be left behind just like with Video. I’m curious as to whether […]

Relevance in SEO: How SEO is a Framework To A Utopian Society

In this article, we look at the concept of relevance in SEO. We consider how the driving force of the concept takes its learnings from the influences of wider society and yet to the detriment of the real world, disappointingly that relationship lacks reciprocity. How Successful SEO is Driven by Relevance? The organic section of […]

Raven Tools Site Auditor Demo for Auto Dealership

Some site audit tools can be intimidating for new adopters with tons of features that have rabbit holes that suck you in and its hard to know where to start. Not all of the features are always necessary for what you need. This is a short video demo for the site auditor element in Raven […]